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Monday, November 14, 2011

Study: Windows Phone Now the Clear Number Three Mobile Platform


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An Appcelerator and IDC study finds that Microsoft's Windows Phone 7 mobile OS has moved "decisively" ahead of RIM's BlackBerry OS to become the clear number three mobile OS behind iOS and Android. According to the study, Windows Phone has gotten a big bump from Nokia, especially in Europe, while interest in Blackberry has "collapsed."

The study, which surveyed over 2100 mobile developers, looks at how companies are making the move from web to mobile, and how mobile is fundamentally transforming customer relationships.

"Windows Phone 7 separated from the pack to become the clear number three mobile platform this quarter," a summary of the report reads. "The OS climbed 8 points to 38 percent of respondents saying they are ‘very interested’ in the platform, the highest ever for Microsoft."

To put that number in perspective, 91 percent of developers are interested in the iPhone, while 83 percent are interested in Android handsets. Only 21 percent are interested in Blackberry.

"Microsoft is enjoying symbiotic success with Nokia," the summary continues. "When asked why developers are more interested in Windows Phone 7 now than a year ago, a plurality (48 percent) said it was the Microsoft/Nokia partnership. Nokia also received high marks from its new Lumia Windows Phone 7 smartphone announcement last month, with 28 percent of developers saying they are 'very interested' in developing for the device. This is more than double the interest in Nokia's own Symbian and MeeGo OSes."

RIM, meanwhile, has experienced a sharp drop-off in developer interest, with BlackBerry OS phones dropping 7 points to 21 percent, according to the study. "There’s now more interest in Nokia's new Lumia Windows Phone lineup than RIM's smartphones," the summary notes.

Interestingly, Android experienced a bit of a drop as well, with interest in Android phones dropping 4 points to 83 percent. Interest in iPhone is unchanged.

Thanks to Michael T. for tipping me off to this study.


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  • Posted @ November 14, 2011 03:29 PM by 17thMustang

    By the way, winrumors.com also say ..'the clear third mobile ecosystem according to IDC'.

  • Posted @ November 14, 2011 03:23 PM by 17thMustang

    The developer market is of interest, simply because of the amount of work put in by these people, hoping amongst other things to see a return on their efforts. It means simply they see where things are going and want to be part of it.

    As for the cry for marketshare, time and time again we here how Apple are making huge profits with their products, their fanboys crow from the highest branches about how rich this company is, however their marketshare is pitiful in comparison with others world wide.

    Before some of us bring a boot down on a new phone OS that dares to grow and dares to come from Microsoft, we should give it time to grow and develop. This smacking down could be easily be seen as running scared.

    The report is about a survey on developers and their choices in the future. For WP7 its looking good. You'd think for once the naysayers would at least get out of their sackcloth and ashes and put on a bloody smile.

  • Posted @ November 14, 2011 03:16 PM by Paul Thurrott

    ModernDislocation: Market share is not the "only" number that matters. But it is the most important for people like me. I'm not sure what you mean by "standards," but clearly you're just being picky. I will continue to write about WP market share as that comes up as well. Just because this post isn't about that topic doesn't mean it's not interesting.

  • Posted @ November 14, 2011 03:15 PM by Paul Thurrott

    I wouldn't even read this article if it was about iOS. But then I don't troll web sites. Sorry I don't meet your headline needs. I suggest going elsewhere. No, really. Just go away.

  • Posted @ November 14, 2011 03:12 PM by chuckb84

    I did not misrepresent what you wrote. You misrepresented what the study is about. "Clear number three"? If you'd said "Clear Number Three in Future Developer Interest" that would be honest, but the title obfuscates by what it -fails- to say.

    So, celebrate 3rd place. Let's just be clear on 3rd place in WHAT. Not sales. Not marketshare. Not profits. "Future developer interest". You would totally mock this it was an Apple product being discussed.

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